Sample Press Release

Contact: Natalie Stone


For Immediate Release

Integrative Skin Care Wellness Fair in Sacramento
Skin conditions affect one out of every three people. Education is the key to change. Join Dermveda for a night of skin education, shopping, beauty, and wellness.

Sacramento, CA – October 20, 2018 – Dermveda, a local Sacramento Startup, is hosting an Integrative Skin Care Wellness Fair in Sacramento on October 20th for 500 attendees to learn ways to care for their skin from the inside out and outside in. The event is from 5:30 – 8:30 pm at the Sheraton Grand downtown.

Prior to the event, attendees will be able to take Dermveda’s free proprietary Skin Type Profiler, to learn more about their skin type and be informed about product matches at the Fair marketplace. Local and global vendors will be selling goods and services along over $100 in goody bag giveaways and raffle prizes. The event’s major sponsor is Burt’s Bees, along with several local wellness companies, including Serenity Spa. The skin and beauty experience will also include mini facials, ask an expert booth, and makeup consultations.

Keynote speakers Dr. Keira Barr and Dr. Trevor Cates are experts in skin health. Dr. Keira Barr, whose practice was previously based in Sacramento, is dedicated to harnessing the power of self-awareness and self-confidence to transform the choices made every day that impact health, relationships, and businesses. Dr. Trevor Cates is the first woman licensed as a naturopathic doctor in the state of California. Her work as a Naturopath in world-renowned spas has earned her the title as “The Spa Dr.” Both speakers are giving attendees a copy of their bestsellers.

With the support of the City of Sacramento, WellBEing Resource, and Sacramento Co-op, to name a few, Dermveda has the goal to educate the public about integrative medicine. “We are excited to have a platform to share integrative medicine while promoting other skin and wellness companies that are in our own backyard,” says Dermveda CEO, Venita Sivamani.

General admission is $25 until the end of September. Ticket prices will increase in October. 10% of ticket sales will be donated to Women’s Empowerment in Sacramento. Tickets are available at

About Dermveda:

Dermveda is an integrative skin care education company based in Sacramento, CA. We have spent years carefully building a one-of-a-kind team to bring you the best information written, vetted, and peer-reviewed by leading experts in medicine and cosmetics. We personalize your skin care with integrative medicine.




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